In the 08/2010 issue in the article “Beverages: Squeezing Out the Last Drop” journalists of Forbes magazine depict the current situation in the Polish beverages market. The recent sale of Agros Nova to IK Investment Partners, resumption of PepsiCo-Maspex talks about cooperation and Argan Capital exit plans from Hortex, among others have been described. The article mentions also about the Hortex auction which took place 2 years ago and unsuccessfully ended due to unsatisfactory price offers. Marek Dojnow was asked for comment regarding that transaction:

Before the fall of Lehman Brothers owners of many companies had excessive price expectations.

Marek Dojnow, FIDEA

The whole content of the article (in Polish) is available on Forbes website.