In the 9/2014 issue of the Polish edition of “Forbes” magazine, the article “Profitable embargo” presented alternative scenarios for companies hit by the Russian food ban.

Marek Dojnow, Managing Partner at FIDEA, was asked to comment on potential market entry into new geographies, as an alternative to Russia:

Among potential new markets, there are also high-margin ones. For example China, which is gradually opening for EU export, particularly from Poland. Chinese consumers are well aware of quality advantage of “made in EU” products, and are willing to pay for it, especially for meat and dairy products.

Marek DOJNOW, FIDEA

The whole content of the article is available in the online version of the Forbes magazine (in Polish).