FIDEA acted as an exclusive financial advisor to the shareholders of Bielenda Kosmetyki Naturalne Sp. z o. o., on partnering with a financial investor, Innova Capital.

Bielenda, one of the leaders of the Polish cosmetics market ranked first among domestic producers of face care cosmetics, is one of the fastest growing companies on the Polish cosmetics market, having recorded average annual revenue growth of above 20% in the last 3 years – a result which was significantly better than the market average in the same period. With its own research centre and innovative R&D team, the company has unique competences in new product development, as proven by a long history of successful product launches. The company’s portfolio consists solely of branded products, with the two largest brands being Bielenda – a leading cosmetic brand, and Bielenda Professional – a brand addressed to professional clients, including beauty salons, spas and hotels. The company’s products are available in all leading beauty retail chains in the country, as well as in large-format retailers, online platforms and on multiple foreign markets.

Innova Capital invests in companies from the CEE region that are operating in the consumer goods, financial services, TMT, healthcare, industrial or business services fields. During over 25 years of operation Innova Capital funds have invested ca. EUR 1 bn in almost 60 companies, across 10 countries in the region.