Bielenda Group adds Miya Cosmetics, expands its product portfolio 28 February 2024

Cosmetics firm Bielenda Kosmetyki Naturalne, backed by investor Innova Capital, will acquire a full stake in Kanani Europe, a producer of Polish cosmetics under the Miya Cosmetics brand. As part of the transaction, TDJ – the current owner of the company – will join the Bielenda Group’s shareholding structure.

FIDEA acted as financial advisor to the shareholders of Bielenda Kosmetyki Naturalne on partnering with a financial investor Innova Capital back in January 2021. Thanks to this transaction, and with Innova Capital’s backing, Bielenda has become the leading consolidator on the Polish cosmetics market. In two of the latest Bielenda’s acquisitions: takeover of DERMIKA and SORAYA brand from Norwegian’s Orkla Care group and last year’s buyout of Torf Corporation, owner of TOŁPA and ON brands, FIDEA acted as an advisor to the selling shareholders.

We would like to congratulate Bielenda Group on latest transaction and wish further continued growth in the ever-dynamic beauty industry.

Our common goal and ambition is to strengthen our position on the domestic market and to compete boldly on global markets. In order to meet the challenges that this entails, we need to focus on continuous growth and building an advantage provided by innovation and product diversity, state-of-the-art laboratory facilities or production and logistics capabilities. All this is possible, precisely thanks to such investments as the acquisition of Miya Cosmetics.

– said Marek Bielenda, the CEO of Bielenda Kosmetyki Naturalne.

More information can be found in the PAP article:,bielenda-to-acquire-kanani-europe–cosmetics-producer-under-miya-cosmetics-brand